Cases / Hippo
Every day is a day to live well.
- Client
- Hippo
- Category
- Premium supermarket
- Market
- Florianópolis, Brazil
- Repositioning
- Brandbook
- Communication plan
- Social media
A premium food market with more than 30 years in Florianópolis, loved for special occasions.
The challenge
Hippo had a strong reputation and a weekend problem. People saw it as a place for special days, and shopped somewhere else the rest of the week.
What I did
I repositioned it as a daily relationship: the place to find what makes you feel good, every day. The line runs through the brandbook, the communication plan and the social content, and it turns the grocery run into a small act of self-care.
What I delivered
- Repositioning and core idea
- Brand narrative and pillars: family, optimism, sustainability, the pleasure of serving
- Brandbook
- Communication strategy
- Social media and content planning
- Consumer trends deck for 2025 and 2026
From the work
Visual identity by design partners, from Alessandra’s strategy and brief.